As technology advances, it is becoming more affordable and accessible than ever before. Equipment and products that were previously associated with big enterprises and high budget firms are now available to the general population.
In the competitive world of video marketing and production, it is becoming increasingly important that your video stands out from the crowd. A particular tool that can take your content creation to the next level is a green screen. At Atlantic Film Studios, we have a giant cyclorama curve green screen in studio 5. Here are some reasons why you should go green screen.
Clarity
Visual explanations and learning cannot be underestimated, it allows for better comprehension and understanding, when explaining those complex processes and concepts.
Interactivity
The ability to interact with virtual elements defines how far technology has come. It enhances customer engagement and improves communication between you and your audience
Creativity
Differentiation is key to the unforgiving world of business. Having a green screen allows you to show your content in a unique way, customised to your business; the only limit is your imagination.
Versatility
Shooting multiple scenarios with the same person? The green screen avoids breaking down and building sets, allowing you to complete several shoots in one session, providing greater efficiency for your business.
Consistency
Lighting is a crucial element to video production; it can be a pain adjusting to changes in sunlight. However, if you’re shooting green screen, then you’ve blocked out the ambient light, providing consistency for your business to film every session.
Save time
One of the major advantages of green screen is the ability to shoot where you want, when you want. It removes the extended production time and provides you with 1 location but infinite possibilities. Ideal for businesses looking to get the job done in a timely fashion without hindering quality.
Budget
Green screen eliminates other expenses in the production line, such as: travel, location and operational costs, freeing up more budget to spend in other areas of your business.
Logistical Solution
Possibly the most important benefit, is the capability to control your environment. Filmmaking is still very much a weather dependent process, shooting in a green screen disregards weather, and provides a solution to problems in various areas such as: location, sound, lighting and travel.
Branding
you can take advantage of green screen by superimposing your logo in to the background. Not only does this make your video look clean and professional, but also it provides you with an opportunity to constantly advertise your business or brand your product/service with a company identity.
Extended Usability
Lastly, shooting in a green screen gives you the power to revisit projects in the future, updating any changes that might have taken place with the company branding. In addition, you can shoot extra material and easily incorporate them into the existing video.
Using a green screen is a smart choice for any filmmaker because it brings the quality and production of the video to an entirely new level. No matter what type of video you wish to produce, from a training video, product video or TV advert, here at Atlantic Film Studios we know exactly what your content needs to succeed.
If you or your business is looking for a professional green screen studio, please contact us: info@atlanticstudios.co.za